1/14/2024 0 Comments Send and clean email listSoft vs hard bounce-what’s the main difference? A higher hard bounce rate is more likely to put your sender reputation at risk and tag you as a fraudulent email sender. For example, the recipient’s domain may not exist, the server refuses to accept emails from your IP address, or there may be address typos. Hard bounces are a greater sign of concern as they indicate permanent issues. After resolving the issue, contacts can continue receiving emails from you. For example, a full mailbox may need cleaning or memory extension and temporary server issues. Soft bounces indicate a temporary problem at the receiver’s end. There are two types of email bounce: soft and hard bounces. ![]() ![]() Post-bounce, the sender receives a bounce message indicating delivery failure.Ī higher bounce rate can profoundly impact your email sender reputation if left unchecked. It is not delivered to the recipient’s inbox and sent back to the sender, or marked as spam. ![]() What is email bounce?Īn email bounce is an email message rejected by a mail server. In this article, we help you understand the root cause of email bounce and offer best practices to avoid finding yourself in the spam folder or, worse, blacklisted. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. Have you heard that email bounces are harmless and can be ignored? That every email marketer gets them so it’s no big deal?Įmail bounces can sabotage your marketing efforts and stain your business reputation.
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